Welcome to the Search Optimization School web site, this is the first in a series of posts explaining what you can expect to see in our series of tutorials and how-to articles. This web site will become the ultimate repository of free information, links, tutorials, and articles on how-to optimize your web site for the search engines. You will get better page rank, better indexing and spidering by the search engine crawlers, and better related hits for your keywords. I will show you everthing you need to know not only to get started with a brand new site, but advanced techniques for maintaining your rankings over time. Remember – this is school, so let’s get busy learning!