Search Optimization School

JenSense had a post linking to 25 Tips to Optimize Your Blog for Readers and Search Engines over at Search Engine Land.

There were some great tips in that article, like using feedbutton for your rss widget, and using feedblitz.com to allow users to subscribe to rss posts via email. I hadn’t previously known about either service. Read the entire article for all 25 tips. Sometimes the best tips come after the article – in the comments that readers post. One reader added a link to his own 25 tips for blog marketing, a short list – but a worthy read. Another posted about a service for users to get blog posts via text message through open.4info.net, something I hadn’t considered before.

Also, quite a few comments talk about the value of participating in comments after posts. As I already said, sometimes I find the most valuable information in these comments, and I add something worthwhile whenever I can. But even if you only thank the author, if you leave your web site address you just created a link back to your site. This alone helps search engine rankings, but if you have an insightful comment with valuable information, users are likely to follow that link back to your site. Actually, in one of the comments I found a link to this blog posts about never blogging alone – or the ‘long tail’ of comments. This guy went through his logs and found that 26% of his blog traffic was directly from posting comments on other sites.

Read up and implement some of these great tips, and integrate them into the regular postings in your blog or site. A little hard work every day will blossom into a well known authoritative blog in no time!