Search Optimization School

My main web site is getting almost 10,000 unique pageviews per day.? The homepage of that site has a PR of 3….well sometimes.? And other times it has a PR of 4.? The PR flips and flops back and forth between 3 and 4.? Sometimes for a day - and sometimes for only a portion of the day.? But what I have noticed is that when the page is PR 4 I always make more money in adsense.? Of course my google adsense terms and conditions don’t allow me to reveal exactly what I make, but I can tell you that usually when my PR is 4 for a day or more I make about 45-50% more.

What this tells me is….when you have a higher pagerank - you get more money per click.? I mean, if the pageviews and number of clicks are comparable and the only variable is the PR - you are getting more money per click.? I am not a user of adwords - and what I wonder about is when advertisers are targeting my site, do they know my PR?? Are they paying more because of it?? Or is it simply an adsense algorithm that knows when to funnel higher paying ads to my site, and when not to?? Add some comments if you have them - I’m interested in what others out there have to say…